Herzliya Pituach is an affluent suburb west of Herzliya, located on the Mediterranean Sea coast. Herzliya Pituah is known for its beachfront hotels, restaurants, high-tech industry and upscale residences.

The Herzliya marina, built in the 1980s at the initiative of mayor Eli Landau, covers an area of 500 dunams (0.5 km²). The marina complex includes the Arena shopping mall and a variety of restaurants overlooking the water. The construction of the marina sparked controversy due to allegations that it damaged the beach.

Parks and beaches:

• Appolonia Beach - Part of a national park containing archeological findings from the Phoenician village of Arshuf dating to the 6th or 5th century BCE.
• Sidna-'Ali Beach (Nof Yam) - Named for the historic Sidna-'Ali Mosque. Perched on a ledge 100m north of the entrance to the beach is the Hermit House built by Nissim Cachlon out of tires, bottles, broken plates and other debris washed ashore.
• Sharon Beach
• Zvulun Beach - Home of the Herzliya Sea Scouts
• Accadia Beach - Named for the nearby Dan Accadia Hotel, this is the largest beach in Herzliya Pituach.
• Hof HaNechim - A wheelchair-accessible beach with facilities for the handicapped.
• HaHof HaNifrad - A beach for Orthodox Jews with separate days for men and women.